Ultimate Guide on Outsourcing Your White Label PPC Management Services

Pay-per-click (PPC) is a digital marketing strategy where an advertiser pays every time an online ad is clicked.  It is an effective tool to drive more web traffic to a site and ultimately boost brand awareness. Today reputed digital marketing agencies offer effective and affordable PPC management services to a wide variety of businesses in different niches. Whether you own a large digital agency or if you’re a small business owner, it is wise to outsource PPC services to professionals with experience, especially if you want to take your business to the next level. 

What is White Label PPC Management Services?

As mentioned earlier, there are more brands and companies opting for PPC services. Quite often digital marketing agencies find it hard to keep up with this rise in demand. White Label PPC management is a third-party agency that will handle the PPC management on behalf of these digital marketing agencies. White label PPC outsourcing is quite beneficial for digital marketing agencies as you can reap the benefits of the work that these companies do for you so that you can save overhead costs and also give your clients the best PPC results.

Reasons to Hire a White Label Management Service

1. Time and cost-saving benefits: When hiring a third-party vendor, you have more time to focus on other aspects of a client project. Digital marketing agencies have to handle many clients at the same time. With PPC outsourcing, you have time to focus on growing the agency and managing clients effectively. The cost of outsourcing PPC activities is a lot lower than doing the work in-house.
2. Harness the skill of experienced professionals: White label PPC companies will house certified PPC experts so that you know that your client’s campaigns are in the best hands. Further, they keep abreast of the latest developments in this field.
3. Reliability: A reputable white label PPC company will have the required resources available to meet your client’s requirements. 

Expected Duties of a White Label Management Service

The main duty of a PPC outsourcing agency is to build an effective and intelligent PPC campaign. This includes keyword research, setting up the ad, and managing the campaign. In order to turn over a profitable campaign, there has to be some level of optimization that must be done for the campaign using smart tools. This can help increase web traffic and increase conversions for the client. Once campaigns have been built and steps have been taken to improve the campaign, there should be regular communication between you and the white label agency so that you can brief the client accordingly.

Things to Consider When Choosing a White Label Management Agency

When it comes to choosing a white label PPC company, it is also best to choose a reputable agency that has rich and varied experience in the PPC industry. Depending on the needs of your clients, there are different tiers of white label PPC companies that you can hire. Here are some things you must look out for when hiring a third-party PPC agency.

• Experience matters: It is always best to choose companies that have successfully worked on past campaigns with good results. Their knowledge of the PPC industry is critical.
• Use certified professionals: An agency is certified if they have a Google Partner badge. This means that the team has been trained in all aspects of PPC management.
• Compatible working hours: Communication is the key to working with third-party vendors. If you are catering to clients from all around the world, then you need to outsource PPC services to a company that has flexible working hours.
• Access to PPC tools: In order to deliver on projects, these agencies must have access to software PPC tools that will be able to do the work as required.
• Compare the price quotes: Another aspect to remember is that white label PPC outsourcing is done to save costs for your company. You should compare different agencies’ price points so that you can save money.

Finally, the white label PPC company that you choose should be able to integrate seamlessly with your agency so that you can deliver the goals set by your clients.

Also read: How Remarketing Services Can Work to Drive Your Online Sales and Increase Leads?