Unlock the Power of Google Ads: Boost Your Online Visibility and Sales with Expert Services

Over 3 billion searches are made on a daily basis on Google. Leveraging Google Ads services so that your ad pops up on the search result page could boost your visibility and sales by leaps and bounds. However, this can often prove to be time consuming and require the help of Google ads management experts. In this blogpost, we look at some proven strategies used by experts to unlock the full power and potential of Google Ads.

Examine the Current Ad Performance

Before experts begin to work on your Google PPC campaign, they will first evaluate the performance of the existing ads. This helps them identify what strategies work, and which areas need further improvement. Such examination requires an analysis of five major metrics, as given below:

1. Clicks: As the name suggests, this refers to every time a Google user clicks on your ad/ad link.
2. Impressions: Impressions are the number of times your ad has been seen by someone on Google.
3. CPC: Cost Per Click (CPC) refers to the money you spend for every click received on Google.
4. Conversions: Conversions refer to the number of times a person has seen your ad, clicked on it, and bought a product from the landing page of the ad.
5. CTR: Click-Through Rate (CTR) helps assess the relevancy of your ad. It indicates how many conversions happen for every thousand impressions.

Examine the Current Target Groups

Once the ad performance is examined, experts then look into the different audience groups targeted by your Google pay-per-click campaign. Sound targeting is possible only if you have a clear idea of the type of people you intend to target with your ads. This includes the age, gender, income, location of the targeted group, etc. To optimize targeting, experts employ the following strategies:

• Targeting on the basis of demographic, i.e., location, gender, age, devices, etc.
• Targeting people who have previously searched for or purchased similar products.
• Targeting those people who have previously visited your website, purchased from it, or have items in their carts but haven’t purchased yet, etc.
• Specifically using keywords in the content that the above groups of people have engaged with.

Running Tests on the Ad Copy and Design

The next step followed by experts to unlock the full power of Google ads PPC campaign is to test the ad copy and design, specifically the following components – the headline, offer, URL, description, extensions, etc. If any of these components are found to be hurting the ad performance, they are modified or changed altogether so as to boost performance. They also look for common Google Ads mistakes, as given below, and rectify them wherever found:

• Use of the wrong keywords
• Bad Ad copies
• Not having clear margins for budget on Ads.