Archives

How do SEO and PPC Work Together for Marketing Strategy?

PPC and SEO strategies are often viewed as separate entities. However, they are interconnected in that the data from PPC campaigns can be used to find SEO opportunities, and vice-versa. The data from each of these channels can be used to provide premium white label PPC services. The complexity of search engine results page can be navigated and each SERP asset can be optimized using both paid and organic searches. 

Both paid and organize search teams providing white label PPC services engage in numerous projects including testing features, running audits, troubleshooting data, bidding for optimization, launching promotions, implementing new content, etc. […] Read more