Boost Conversions with Google’s Dynamic Remarketing

Google dynamic remarketing is designed to display ads to potential customers who visit a website or mobile app. It’s a highly useful technique or strategy that assists you in staying connected to your intended audience while also creating brand awareness. Google Ads remarketing essentially consists of animate or static images, responsive ads, videos and text ads that are present on the Google Search Network and the Google Display.

How Can Google’s Dynamic Remarketing Tool Help with Conversions?

One of the initial steps to remarketing is to analyze your data and develop a strategy. Firstly, you need to decide the audience that you would like to retarget with ads. Be aware that remarketing may not achieve a lot of one-per-click conversions and may not deliver large volumes of traffic in the same way a PPC ad might do. A Google ads remarketing campaign will help to reinforce your brand to users who have already visited your website and will be able to influence conversions. A

Google remarketing campaign can help to increase sales and can also deliver a better ROI and can improve click-through rates compared to other online advertising campaigns.

What Are the Different Ways To Optimize Dynamic Remarketing?

• Ad testing – Keeping your target audience in mind, use remarketing ads the same way you would use other ads. You will have to go the extra mile to win back users who are already familiar with your brand. Experiment with different offers, calls to action, images and whatever else you can think of.
• Custom combination testing – Keep testing to find what works best for your account. Try using different combinations of cookie lengths.
• Frequency cap testing – You don’t want to come across as too persistent, but you need to maximize the number of interested visitors that visit your site. Keep track of your audience size along with the number of impressions your remarketing ad groups get. If the frequency cap is set too high, it may not limit anything at all and if the setting is too low then you are severely limiting your ad exposure.
• Bid testing – Monitor bids for cost-effectiveness and return on investment and also for impression share.
• Landing page testing – The users that you are targeting back to your site already have a certain level of familiarity. You can experiment with sending them to the same page and to a completely new page. Check if your messaging is catered to someone who has already visited before. Are there questions on the landing page that a previous site visitor would already know the answer to? Test to find out what type of content connects better with previous visitors.

To handle all of this by yourself can be a challenging task. You could hire a PPC remarketing agency to use Google’s dynamic remarketing tool.  An agency will have experienced professionals who will use various strategies targeted at different users, such as discounts, reminders and exclusive offers for products or services. They can also create offers for users who have cancelled a product or service and use targeted promotion based on geo-location. These strategies can be customized to suit the specific needs and behavior of clients and ensure maximum ROI and conversions.