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Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.
The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves:
Identifying Clear Goals for Your Campaign
By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more
For real estate agents and businesses, Google Ads is an attractive platform to build PPC campaigns, generate instant website traffic, quickly close deals and earn handsome commissions. All this can happen only when you are well versed with Google Ads management.
Comparing Lead Generation Strategies: Your Ideas vs. Professional Ads Experts
#1 Developing an Optimized Website
Google Ads management professionals know the importance of having an optimized website. In real estate language, a website is the foundation of a PPC campaign and just like in the construction industry, it needs to be strong and robust enough to support growth. Having a large, complicated […] Read more
Internet marketing industry is transforming, with a plethora of agencies focusing on the full funnel to strategize. With the full-funnel marketing, an age-old marketing principle, internet marketers can have better control on the advertisements, as well as on the entire sales cycle and online conversions, which by extension drives more sales and increases the return on investment.
The present day PPC management as well benefits from funnel approach, as it enables campaign managers to carve a comprehensive paid-marketing strategy, employing different avenues available at disposal, including display ads, search ads, remarketing, shopping ads, video, GIF, and pop-up ads.
In funnel-based marketing approach, […] Read more
Pay-Per-Click (PPC) platforms, like Google Ads and Bing Ads, can be accessed without incurring any charge by anyone who desires to promote their business online. And anyone, theoretically, can set up and launch a PPC campaign in under half an hour. So, the question rises, why one should outsource PPC management to a dedicated PPC Agency?
To answer it succinctly, a PPC campaign, if not managed competently, leaks money more out than it brings for a business. Moreover, PPC also markets a business, and if one poorly executes a campaign poorly, it can lead to the bad perception of a company […] Read more
Being a digital marketing agency, we have observed that most of the businesspersons do not even have a little knowledge about Google Ads. In fact, majority of the clients have negligible experience in Google Ads when they approach us for support. In addition to having zero knowledge about Google Ads, they are unaware of the modus operandi of an Google Ads agency, or what outcomes should they expect from their PPC advertising agency.
Every Google Ads service agency has its own thought process and adopts different marketing techniques to help its clients achieve their business goals. This implies that no two […] Read more
In this age of technological advancements, almost everything has become simple and straightforward. Be it the promotion of your services to accelerate sales or the reputation management of your own brand to enhance positive online visibility. Everything is a click away and not really demands a professional intervention in to this. With platforms such as Google Ads and Bing Ads that are openly accessible to anybody, looking to promote their website online via PPC, it would only take around an hour or so to incept and launch a basic PPC campaign.
Therefore, why would you hire a PPC agency and outsource […] Read more