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How to Capitalize the Impact of Voice Search on PPC Campaigns

Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for Ads campaigns and Google Ads management.

Why Is Voice Search Important?

Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more

What is PPC Management for a Small Business – A Short Guide

What is ongoing PPC management? How does partnering a professional PPC management firm benefit small business? Have questions such as these but don’t know who to ask? Below is a comprehensive guide to help you make the right decisions and supercharge your PPC campaigns.

What Is Ongoing PPC Management?

Ongoing PPC management is the process of continuously monitoring and analyzing PPC ad campaigns as well as overseeing PPC ad spend to ensure their effectiveness and profitability. PPC is an evolving field and though perfect optimization is not possible, digital marketers put in continuous efforts to optimize campaigns.

Need for Ongoing PPC Management

PPC campaigns […] Read more

Consider These Things before the Old AdWords UI Is Retired

In July 2018 Google started transitioning AdWords accounts from the old interface to the new UI exclusively. According to leading PPC agencies, the new update is aimed to help advertisers have tools, resources and incisive insights to drive performance in an increasingly complex and competitive paid search environment.

How familiar are you with the new UI and how prepared are you to work with it? Here’s a list of things you need to look into before the old AdWords UI is retired forever.

A Virtual Tour of the New UI Experience

Take a tour of the new Google AdWords experience, that’s what the […] Read more

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more

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Category Archive for: "Web"

How to Capitalize the Impact of Voice Search on PPC Campaigns

What is PPC Management for a Small Business – A Short Guide

Consider These Things before the Old AdWords UI Is Retired

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

Request a Call Back

How to Capitalize the Impact of Voice Search on PPC Campaigns

What is PPC Management for a Small Business – A Short Guide

Consider These Things before the Old AdWords UI Is Retired

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

Request a Call Back

Download Our 2022 PPC Management PDF Guide

Download Our 2022 PPC Management PDF Guide