White Label PPC Archives - Page 2 of 3

How do SEO and PPC Work Together for Marketing Strategy?

PPC and SEO strategies are often viewed as separate entities. However, they are interconnected in that the data from PPC campaigns can be used to find SEO opportunities, and vice-versa. The data from each of these channels can be used to provide premium white label PPC services. The complexity of search engine results page can be navigated and each SERP asset can be optimized using both paid and organic searches.

Both paid and organize search teams providing white label PPC services engage in numerous projects including testing features, running audits, troubleshooting data, bidding for optimization, launching promotions, implementing new content, etc. […] Read more

How Can Remarketing Services Increase Online Sales and Increase Leads?

There are several services that you can benefit from by making use of a specialist agency for remarketing, let’s look at a few.

Ongoing monitoring
Optimizing and reporting.
Creating of new-age Google Shopping ads and Google Ads remarketing to build brand awareness
Driving targeted traffic to increase online conversions.

What Are the Benefits of Using Remarketing Solutions?

Let’s look at some of the benefits of remarketing for your online business ad campaign.

You can convince consumers to make purchases from your website and to subscribe to your services.
Remarketing helps you capture customers quickly and easily.
You can monitor customer behaviour to identify shopping trends. These remarketing services can […] Read more

How to Add Creativity in PPC Campaigns?

In PPC, it’s easy to get stuck in a strategic rut. Perhaps you’re simply relying on tried-and-true methods rather than putting them to the test. You could be accustomed to using formulaic creative rather than customizing it to various target personas and search intents. Or maybe you’re avoiding a channel because there are so many easy methods to get banned. Moreover, what can we anticipate from PPC campaigns outside of the field in terms of fun and other aspects? This article will concentrate on how to think creatively rather than specific methods. Try these great sponsored search, social, video, and […] Read more

A Guide to Do PPC Competitor Analysis

By performing a PPC competitor analysis, you can get an idea of how your PPC competitors are performing. An amazing advertising account and a landing page in combination with your PPC advertising efforts can take you a long way. By looking into what your competitors are doing, you can get new ideas to optimize your PPC account and grow your PPC profits. Also, when you see an unexpected drop in your performance and can’t figure out the cause, you need to understand that it may not have to do anything with your PPC management. It may be because your competitors […] Read more

How to Increase Ecommerce Conversion Rates with a Restricted Budget?

Conversion rates are the number of sales per visit. It precisely represents the efficiency of your e-commerce marketing strategy. Invest in a reputed PPC management agency that will conduct research and offer actionable advice to improve your e-commerce conversion rates. Here are a few simple and cost-effective ways to increase your conversion rates within a restricted budget:

Optimization for an Increased Conversion Rate

It’s important to attract a healthy audience to your webpage with a high SERP and link building for maximum brand exposure and conversion rates. However, purely focusing on drawing views is insufficient. You need to ensure that your webpage […] Read more

Impact of Google Page Speed Update on PPC Campaigns Performance

Listen up, folks! Google has officially rolled out the Speed Update to all users on July 9th, 2018. From now on, page speed is an important ranking factor for mobile searches. If you have an organic presence on mobile search or you’re involved in mobile-specific Google Ads management, you may need to shift your focus slightly.

Overview of Google Page Speed Update

Google Ads campaign managers point out that page speed has been an important ranking factor since 2009. This is true but earlier it was used to rank desktop searches whereas the focus now is on mobile searches. Everybody knows that […] Read more

Is There Any Difference Between ReMarketing and ReTargeting?

Modern consumers take time to think and purchase. They visit a website, add items to the cart and leave the page without making a purchase. A very small percentage of consumers make a purchase on their first visit.

Remarketing and retargeting are two important online marketing strategies to attract visitors who have shown an interest in a brand. Though they have similar goals, there are few differences in terms of strategy and the method involved in reaching out to your targets.

Retargeting With Display Ads

PPC remarketing agencies use online ad placements to target users who have interacted with your site. This is […] Read more

Deploy Re-Targeting Ads to Target Location Specific Shoppers

First, you must know what re-targeting stands for, well it is actually a technique to reach all existing customer and prospects who once came to your portal but didn’t convert into a customer. And through Google Ads, you can attract prospects from specific target location with offers, deals or discount to get it converted into a satisfied customer. Here are few tips to deploy to target location-specific shopper’s.

#1 Retargeting Ads to attract shoppers

Retargeting is a branding tool kept in front of the customers that visit your site. It is in a way a second chance given to you to convert […] Read more

A White Label PPC Agency Can Be a Friend to Your Marketing Agency

As a marketing company, do you want to offer clients all the services they need to run the best PPC campaigns imaginable? With white label PPC services, you can confidently provide campaign development, management and optimization solutions without doing any work or investing in overheads.

#1 Overcome Hurdles and Increase Revenue

Unless you’re a marketing behemoth, you’re unlikely to have the expertise, resources and time to successfully manage multiple PPC campaigns simultaneously and provide high quality solutions for all processes. A white label PPC agency having a dedicated team of trained and experienced professionals can be an asset and a friend – […] Read more

8 Google Ads Audit Tips to Follow, Before Your Campaign Go Live

All set for your Google Ads campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.

Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking

As a general rule, an Google Ads campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your […] Read more

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