How does Offshore PPC Services work?

Offshoring is a type of business process outsourcing where IT-related work is exported to areas of the world offering high-quality work along with reduced labour costs. In the world of advertising, offshore PPC services can prove to be highly beneficial for companies looking to expand their brand offerings while saving on resources. Here is a guide on what you need to know about how offshore PPC services work.

What does ‘offshore PPC services’ mean?

When you hire offshore PPC services, you are hiring a separate PPC management company based in another country to handle and run your or your client’s PPC campaigns. PPC or pay-per-click advertising is one of the most popular forms of digital advertising today that can increase a brand’s visibility by up to 80%.

Why do companies choose offshore PPC services?

Running PPC campaigns is a time-intensive activity. It can’t just be set up and left to run on its own. A PPC campaign requires constant monitoring, testing, and tweaking for it to be successful. Without on-hand management, PPC campaigns prove to be expensive and even a sinkhole in the advertising budget. Some of the many activities that PPC management includes are:

• Keyword analysis and testing: Keywords are the backbone of PPC; getting them just right requires careful analysis and frequent testing. It can be far more complex than it sounds.
• Bidding: Bidding is another huge component of PPC, where you bid for keywords to obtain the best-placed ads on search engines and social media platforms.
• Budgeting: PPC can be expensive so it takes a lot of skill and analysis to decide when to increase or decrease bids and accordingly, work out an overall return on investment.
• Split testing: Also called A/B testing is required for the optimisation of PPC.

PPC campaigns can drain an advertising budget if not managed well. But many companies lack the resources, skills, funding, time, and infrastructure to give 100% to their PPC campaigns. Few companies can afford full-time PPC management. Getting employees to split their work responsibilities between other tasks and PPC management puts a strain on their workload. Moreover, hiring and training employees as well as paying for their on-going training and expertise add to a business’s costs in the long run. Poor PPC management leads to wasted resources and time. 

Given all these factors, today, more companies are choosing to outsource their PPC management requirements to companies that have the experts on hand to manage PPC.

What are the benefits of choosing offshore PPC services?

• Overall lower costs

Hiring even a small in-house PPC team can be a huge financial burden for companies. Hiring costs, training costs, salaries, benefits, software licensing, hardware, office rent, and infrastructure can burn a huge hole in a company’s budget. Offshore PPC services help companies avoid these costs and therefore, free up their resources in a big way. Moreover, hiring an offshore PPC management company usually entails paying significantly lower labour costs, so businesses end up saving even more. 

• Access experts and specialised talent

Hiring offshore PPC services means that you get access to a wide range of specialised talent and experts across countries, all at a modest cost. When you hire locally, your pool of talent is often limited quite a bit. Companies may need to make compromises on the quality of talent they recruit. With offshore services, businesses are liberated from these restrictions and can hire the best experts without worrying about getting them to relocate.

• Access to resources and tools

PPC management companies have the latest and most cutting-edge tools and resources on hand because PPC is their bread and butter. They will also be up-to-date with the latest changes and trends in relation to PPC. Along with their extensive experience, they will be able to run the most efficient PPC campaigns that can lead to success.

• Increased stability

In today’s uncertain job market and economic landscape, retaining and nurturing in-house talent can prove challenging. Offshore PPC services can offer increased stability where the PPC management company will focus on their client’s tasks. It is also in the best interest of the PPC management company to develop a successful and fruitful relationship with the businesses that partner with them.

• Flexibility

One of the biggest benefits of offshore PPC services is greater flexibility. Sometimes even with an in-house PPC team, the workload can increase so much that the business may be forced to hire more full-time employees. Not only does this entail increased business spending, but when the project is over, the extra workforce may no longer be required! When your hire offshore services, the PPC management company will add or subtract the number of members in a team handling your PPC campaigns. You do not have to worry about worker hiring, retention, and all the associated issues. Furthermore, you can hire the PPC management team on a per-project basis and pay only for the services you want.

• Expanded services

Outsourcing PPC services help businesses offer PPC services to their clients. For example, an advertising agency will be able to offer PPC services to its clients even though they do not have an in-house PPC team. Or a business that already has an in-house PPC team may be able to take on more PPC projects without worrying about a decline in quality. The offshore PPC team will deliver excellent results that live up to your business’s brand name and quality. This will help in gaining new clients, as well as retaining old clients and their loyalty.

• Reliable and quick results

With PPC experts working on your PPC campaigns, you can be assured that the results are quick, reliable, guaranteed, and high quality. Meanwhile, your in-house team can focus on other important areas of work without being encumbered trying to run extensive PPC campaigns.

The bottom line

Hiring offshore PPC services has many benefits, such as saving time and money that offer increased value to a company’s brand. Look for a PPC company that is a Google Ads Partner so that you know you are hiring the best.