PPC Outsourcing Canada Blog | PPC Competitor Analysis

The Impact of Voice Search on Paid Search Ads Campaigns

Did you know that there are nearly four hundred and twenty million voice searches being conducted every day and experts predict the numbers could double by 2020? We live in a world where consumers are increasingly using digital voice assistants such as Siri, Cortana and Google Assistant on their smartphones for search purpose. This has a huge impact on Google Ads campaigns and ongoing Google Ads management.

Rising Popularity of Voice Searches

The appeal of voice searches is that they’re convenient, useful when you’re on-the-go and they offer a more personalized experience. Voice searches blend natural language processing with text-to-speech technology to […] Read more

Still Missing Out PPC Conversions? Focus on Mobile PPC Strategy

From the time you wake up in the morning to the time you hit the bed at night, you probably check your mobile phone a hundred times. Yes, we are all addicted to our smartphones and not having a focused mobile PPC strategy could mean losing out on conversions.

Here are some tips put together by PPC management experts to optimize campaigns for the mobile platform:
#1 Reasons to Consider Mobile PPC Strategy

Having a mobile PPC strategy is more important than ever before. Studies show that over 90% of mobile consumers who use mobile devices for product/service research purposes go on to […] Read more

How to Stretch your PPC Campaign Budget

Most companies in Canada are looking out for ways to better their PPC campaign. The budget that a company sets aside does play a major role along with strategy and proper planning. The real challenge comes down to the PPC budget –how much or how little.

The good news is that even companies with low budgets can increase the success rates of their campaign by following some of these moves:

Identifying Clear Goals for Your Campaign

By determining in advance the goals or outcome you would like to achieve will set you on a clear and focused path. This will also help prevent […] Read more

Different types of Re-Targeting for eCommerce Businesses

Since Google launched remarketing in 2010, the concept of retargeting has become bigger and has been adapted to different platforms including social media networks. Audiences familiar with a brand are a high-value segment for businesses to advertise to. If you don’t know how remarketing works or the various types available for use, you’re lagging behind your competitors. Read on to learn about different forms of retargeting and how they work.

#1 Target Site Visitors

At the crux of Google Ads remarketing and social media retargeting are site visitors. Site retargeting refers to the practice of using site visitor information to bring them […] Read more

A Comparison between Google Ads Search and Display Networks

Here’s the harsh reality – it’s possible to waste a large chunk of your ad budget on poorly strategized Google Ads campaigns. One of the most basic mistakes advertisers do is using the same campaign to target Google Search Network and Google Display Network. Here are reasons to avoid doing this and tips to target them for maximum returns.

Don’t Blindly Follow Google’s Advice

It’s easy to see why advertisers don’t create separate campaigns for each network – ongoing Google Ads campaign management requires time and effort and running the same campaign on both networks just makes it easier. Besides, Google Ads […] Read more

Google Shopping Campaign Tips for Brand vs. Non-Brand Terms

Are you looking for a strategy to get the best value from a brand and non-brand terms for your Google Shopping ads campaigns? Because bids take place on products and not keywords, advertisers find it difficult to target branded and non-branded search terms in the most profitable manner.

Here are some tips provided by Google shopping management experts:

All Searches Don’t Have Equal Value

Google Shopping ads offer lesser control when compared to traditional text PPC ads. Ultimately, it’s Google that decides which product ad to serve for a particular search term depending on the product title and description you have in your […] Read more

Tips To Consider When Organizing Your Ad Groups & Google Ads Campaigns

So you’ve been working hard to create a keyword list that covers all possible terms relevant to your business and target audience – good job! Next comes the crucial step of organizing keywords into campaigns and ad groups – crucial because it holds the key to effective Google Ads management and campaign profitability.

Mastering Keyword Grouping for Optimal Campaign Results
#1 Review Campaign Settings

For efficient Google Ads management, take a step back and consider the campaign’s structure and settings. Certain settings such as day parting, language, geo-targeting and the network can only be set at the campaign level and if you have […] Read more

How to Run Mobile-Specific Ad Copy for Google Expanded Text Ads

For quite some time now, Google Ads management experts have known that mobile optimized ads can significantly increase CTRs. Google rewards such ads by providing them with higher rankings in search engine results. However, in this era of expanded text ads, strategies are shifting from making device based targeting adjustments at ad level to making adjustments at the ad group/campaign level. Here are some tips to help businesses implement device specific ad copy.

#1 Implement Ad Customizers

Google Ads management professionals recommend advertisers use ad customizers to keep ads relevant even while they’re targeting multiple devices in the same campaign or ad […] Read more

A White Label PPC Agency Can Be a Friend to Your Marketing Agency

As a marketing company, do you want to offer clients all the services they need to run the best PPC campaigns imaginable? With white label PPC services, you can confidently provide campaign development, management and optimization solutions without doing any work or investing in overheads.

#1 Overcome Hurdles and Increase Revenue

Unless you’re a marketing behemoth, you’re unlikely to have the expertise, resources and time to successfully manage multiple PPC campaigns simultaneously and provide high quality solutions for all processes. A white label PPC agency having a dedicated team of trained and experienced professionals can be an asset and a friend – […] Read more

8 Google Ads Audit Tips to Follow, Before Your Campaign Go Live

All set for your Google Ads campaign to go live? Have you conducted a PPC audit? Think of it as reviewing your account to ensure it’s optimized to deliver initial campaign goals.

Here’s a list of areas you should be diving into:
#1 Ensure Conversion Tracking

As a general rule, an Google Ads campaign audit should be conducted on a quarterly or bi-annual basis for existing campaigns. This allows you to find areas of wasted ad spend and areas with potential to boost ROI. For this to happen, you need to ensure the whole system for conversion tracking is in place in your […] Read more

4 5 6 7

Blog