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Guide to Improve Local Google Ads Campaign ROI

Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough verification process for the advertiser before it is published.

The Two Versions of LSAs

There are two different versions of LSAs – Google Guaranteed LSAs and Google Screened LSAs. The former is meant for the blue-collar industry and includes businesses like housekeeping, plumbing, locksmiths, etc. Google Guaranteed […] Read more

Different types of Re-Targeting for eCommerce Businesses

Since Google launched remarketing in 2010, the concept of retargeting has become bigger and has been adapted to different platforms including social media networks. Audiences familiar with a brand are a high-value segment for businesses to advertise to. If you don’t know how remarketing works or the various types available for use, you’re lagging behind your competitors. Read on to learn about different forms of retargeting and how they work.

#1 Target Site Visitors

At the crux of Google Ads remarketing and social media retargeting are site visitors. Site retargeting refers to the practice of using site visitor information to bring them […] Read more

Best Practices for Google Shopping Ad Campaigns

If you are a start-up company or own a eCommerce site involved in PPC ad campaign, and are on a look out to drive further traffic and generate sales to your website, a Google ads campaign is the thing for you. Google shopping ads have done wonders for countless businesses, as the traffic that is steered by these ads is much better than that which is arrived via conventional text ads. This is because these ads feature rich content, consisting of product images and prices. This facilitates the customer to get an overview of what to expect before being redirected to […] Read more

Guide to Improve Local Google Ads Campaign ROI

Different types of Re-Targeting for eCommerce Businesses

Best Practices for Google Shopping Ad Campaigns

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