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Boost Conversions with Google’s Dynamic Remarketing

Google dynamic remarketing is designed to display ads to potential customers who visit a website or mobile app. It’s a highly useful technique or strategy that assists you in staying connected to your intended audience while also creating brand awareness. Google Ads remarketing essentially consists of animate or static images, responsive ads, videos and text ads that are present on the Google Search Network and the Google Display.

How Can Google’s Dynamic Remarketing Tool Help with Conversions?

One of the initial steps to remarketing is to analyze your data and develop a strategy. Firstly, you need to decide the audience that you […] Read more

Guide to Improve Local Google Ads Campaign ROI

Local Google Ads, or Google Local Services Ads (LSAs)are a type of advertisement meant for businesses that are based on home-service. LSAs work on a pay per lead criteria and the ranking of ads is based on proximity, customer reviews, hours, etc. These ads appear right above the regular search ads and involve a thorough verification process for the advertiser before it is published.

The Two Versions of LSAs

There are two different versions of LSAs – Google Guaranteed LSAs and Google Screened LSAs. The former is meant for the blue-collar industry and includes businesses like housekeeping, plumbing, locksmiths, etc. Google Guaranteed […] Read more

Best Google Ads Remarketing Practices for eCommerce Business

So, you’ve decided to run an Google Ads remarketing campaign – excellent decision! It’s a very effective way to connect with site visitors and build brand awareness. When you want a ROI focused, display remarketing campaign, you need to put in some serious effort for campaign set-up.

Here are some tips to help you do just that:
#1 Premises of Remarketing Ads

Let’s first understand some premises of Google Ads remarketing campaigns. For example, a site visitor is more likely to buy when he is further along the sales funnel. A recent site visitor is more likely to purchase than someone who visited […] Read more

Boost Conversions with Google’s Dynamic Remarketing

Guide to Improve Local Google Ads Campaign ROI

Best Google Ads Remarketing Practices for eCommerce Business

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