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Over 3 billion searches are made on a daily basis on Google. Leveraging Google Ads services so that your ad pops up on the search result page could boost your visibility and sales by leaps and bounds. However, this can often prove to be time consuming and require the help of Google ads management experts. In this blogpost, we look at some proven strategies used by experts to unlock the full power and potential of Google Ads.
Examine the Current Ad Performance
Before experts begin to work on your Google PPC campaign, they will first evaluate the performance of the existing ads. […] Read more
Before setting eyes on the new features that Google Ads services are rolling out, it would be a good idea to understand the basics about account set up to target users. Display and search are the two networks within Google Ads. While setting up your campaign for the first time you might come up with the option of adding either one of these within the settings.
Search network ads typically appear on the search results page of Google’s, and the display network ads appear on apps, sites, and videos. At times, what looks like a good idea to get greater exposure, […] Read more
While reviewing campaigns for clients, Google Shopping Ads management professionals come across a wide variety of mistakes that lead to wastage of ad budget. The good news is that with a few adjustments, the most common mistakes can easily be rectified.
Here’s a compilation of three mistakes along with solutions to fix them:
#1 Not Splitting Products Groups
Google Shopping Ads professionals frequently notice that for shopping ads, in-house digital marketing teams club different types of products in the same product group and set a standard bid for the entire group. When you can have as many product groups as you want and […] Read more