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Digital marketing and advertising agencies are expected to provide a wide range of services from search engine optimisation (SEO) to social media marketing, website strategy, content generation, and a lot more. PPC or pay-per-click advertising is one of the many services agencies may be expected to provide. But recruiting the best talent for PPC management may be difficult. So, to offer PPC services while avoiding the hassle of recruiting and training staff, agencies today turn to companies offering white label PPC services.
Why is PPC advertising so important?
PPC is one of the most important facets of digital advertising today. There is […] Read more
First, you must know what re-targeting stands for, well it is actually a technique to reach all existing customer and prospects who once came to your portal but didn’t convert into a customer. And through Google Ads, you can attract prospects from specific target location with offers, deals or discount to get it converted into a satisfied customer. Here are few tips to deploy to target location-specific shopper’s.
#1 Retargeting Ads to attract shoppers
Retargeting is a branding tool kept in front of the customers that visit your site. It is in a way a second chance given to you to convert […] Read more
A PPC campaign is a unique way of making your business scale new heights. A PPC campaign may seem to be an easy task, as some people perceive PPC as just an online advertising programme. However, this is not true. In order to make a PPC campaign successful, a lot of expertise is required to develop an organized structure, comprehensive keyword research and regular PPC audits and maintenance.
It is of utmost importance to concentrate and dedicate substantial amount of time to every minute aspect of PPC. Successfully executing a PPC campaign is about working smarter, not harder. After all, you […] Read more