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A growing digital marketing agency often experiences competitive pressure, making it difficult to service different clients at the same time. Owing to the growing popularity of pay-per-click campaigns, it has become important to enlist the services of a white label PPC management service that can help increase sales, click through rates and greater conversions for your clients. With the help of a third-party PPC firm, you will be able to help multiple clients with geo-targeting, keyword management, strategic ad placement, ad copy testing, ad copy optimization and more. Further, periodic reporting provided by the PPC firm will allow you to […] Read more
PPC ads are one of the most common forms of online advertising. By focusing on particular demographics, successful PPC campaigns target the right audiences, produce quality leads, and maximize sales. Building and executing a successful and cost-effective PPC campaign management requires managing many moving parts at the same time. This blogpost has simplified the ways in which that can be done. Read on to know more.
Choose Cost-Effective Keywords
The first stage is to assess customer demand. PPC management services will not work if no one is looking for your business or product. Ensure that there is a sufficient search volume for […] Read more
Do you use Apple’s Siri, Amazon’s Alexa or Google’s Personal Assistant to find answers to questions online? It’s not just you, millions of people around the world use them too! It’s expected that by the year 2020, voice search will account for at least half of all internet searches. Read on to know what this means for Ads campaigns and Google Ads management.
Why Is Voice Search Important?
Voice search is quickly rising to become one of the most popular ways to research and conduct searches on the internet. People are using voice search to find answers to everything from who the […] Read more
Pay-Per-Click (PPC) platforms, like Google Ads and Bing Ads, can be accessed without incurring any charge by anyone who desires to promote their business online. And anyone, theoretically, can set up and launch a PPC campaign in under half an hour. So, the question rises, why one should outsource PPC management to a dedicated PPC Agency?
To answer it succinctly, a PPC campaign, if not managed competently, leaks money more out than it brings for a business. Moreover, PPC also markets a business, and if one poorly executes a campaign poorly, it can lead to the bad perception of a company […] Read more